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Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior
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Sway: The Irresistible Pull of Irrational Behavior Features

ISBN13: 9780385524384
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
 

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Additional Sway: The Irresistible Pull of Irrational Behavior Information

We also learn the curse of the world but changes the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship?

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to take on characteristics that have been arbitrarily assigned to us).

 

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